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A profit-maximizing firm in a monopolistically competitive market can earn positive, negative, or zero profits in the short run.

A) True
B) False

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Scenario 16-9 Dean goes to the grocery store to buy chips and soda for a party. He purchases brand name products even though generic versions are available at lower prices. His friend John says he was irrational to spend more for a nearly identical product. His friend Martina agreed with Dean's decision to spend more for the brand name products. -Refer to Scenario 16-9. Which friend is a critic of brand names?

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.   -Refer to Table 16-2. What is the concentration ratio for Industry K? A)  about 8% B)  about 36% C)  about 48% D)  about 84% -Refer to Table 16-2. What is the concentration ratio for Industry K?


A) about 8%
B) about 36%
C) about 48%
D) about 84%

E) B) and D)
F) None of the above

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Figure 16-12 Figure 16-12   -Refer to Figure 16-12. What, if any, long run adjustment will take place in this industry? -Refer to Figure 16-12. What, if any, long run adjustment will take place in this industry?

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If we observe a great deal more advertising for Mucinex, an over-the-counter drug, than for a Grainger drill press, we can infer that


A) more money is spent on Mucinex than on Grainger drill presses.
B) the market for Mucinex is more highly differentiated than the market for Grainger drill presses.
C) Grainger has lower costs of production than Mucinex.
D) Mucinex operates in an oligopoly, while Grainger operates in a monopolistically competitive market.

E) A) and B)
F) C) and D)

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How does advertising signal to consumers that the product is a good one?


A) By seeing famous people using the product, consumers infer that they too can be famous.
B) By being willing to spend money on advertising, firms let consumers know the product is likely a good one since firms would not likely advertise a poor product.
C) By making consumers laugh during commercials, firms are associating positive experiences with the product.
D) Without allowing consumers to actually use the product, it is not possible for firms to signal to consumers the product's quality.

E) A) and B)
F) None of the above

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Firms that sell highly differentiated consumer goods, such as soft drinks, breakfast cereals, and dog food, typically spend what percent of their revenues on advertising?


A) 0-1
B) 2-4
C) 10-20
D) over 50

E) All of the above
F) A) and C)

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Figure 16-3 This figure depicts a situation in a monopolistically competitive market. Figure 16-3 This figure depicts a situation in a monopolistically competitive market.   -Refer to Figure 16-3. How much consumer surplus will be derived from the purchase of this product at the monopolistically competitive price? A)  $200 B)  $312.50 C)  $4000 D)  $800 -Refer to Figure 16-3. How much consumer surplus will be derived from the purchase of this product at the monopolistically competitive price?


A) $200
B) $312.50
C) $4000
D) $800

E) B) and D)
F) B) and C)

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. If this firm profit-maximizes, how much output will it produce? -Refer to Figure 16-11. If this firm profit-maximizes, how much output will it produce?

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Figure 16-10 The figure is drawn for a monopolistically-competitive firm. Figure 16-10 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-10. In response to the situation represented by the figure, we would expect A)  some of the firms that are currently in the market to exit. B)  the demand for this firm's product to increase, assuming this firm does not exit. C)  this firm's profit to move from its current value toward zero. D)  All of the above are correct. -Refer to Figure 16-10. In response to the situation represented by the figure, we would expect


A) some of the firms that are currently in the market to exit.
B) the demand for this firm's product to increase, assuming this firm does not exit.
C) this firm's profit to move from its current value toward zero.
D) All of the above are correct.

E) B) and D)
F) All of the above

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An oligopoly is a market in which


A) there are only a few sellers, each offering a product similar or identical to the products offered by other firms in the market.
B) firms are price takers.
C) the actions of one seller in the market have no impact on the other sellers' profits.
D) there are many price-taking firms, each offering a product similar or identical to the products offered by other firms in the market.

E) A) and C)
F) All of the above

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The market for wheat is most likely considered a monopolistically competitive market.

A) True
B) False

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A firm charges a price that exceeds marginal cost


A) when the market is a monopoly.
B) when the market is a monopoly or monopolistically competitive.
C) when the market is monopolistically competitive or perfectly competitive.
D) when the market is perfectly competitive, monopolistically competitive, or monopolistic.

E) A) and B)
F) A) and C)

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If a monopolistically competitive firm can increase its level of production and lower its average total cost of production at the same time then


A) the firm has a product-variety opportunity.
B) the firm has excess capacity.
C) the firm has a business-stealing opportunity.
D) the firm is producing a quantity of output higher than its efficient scale of production.

E) A) and B)
F) A) and C)

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Scenario 16-9 Dean goes to the grocery store to buy chips and soda for a party. He purchases brand name products even though generic versions are available at lower prices. His friend John says he was irrational to spend more for a nearly identical product. His friend Martina agreed with Dean's decision to spend more for the brand name products. -Refer to Scenario 16-9. If Dean bought the brand name because of advertising he saw for the product, a defender of advertising would say

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the advertising conv...

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Figure 16-5 Figure 16-5   -Refer to Figure 16-5. Panel b is consistent with a firm in a monopolistically competitive market that is A)  not in long-run equilibrium. B)  in long-run equilibrium. C)  producing its efficient scale of output. D)  earning a positive economic profit. -Refer to Figure 16-5. Panel b is consistent with a firm in a monopolistically competitive market that is


A) not in long-run equilibrium.
B) in long-run equilibrium.
C) producing its efficient scale of output.
D) earning a positive economic profit.

E) B) and C)
F) C) and D)

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Figure 16-12 Figure 16-12   -Refer to Figure 16-12. What is the efficient scale of production? A)  This firm cannot produce efficiently. B)  12 units C)  22 units D)  28 units -Refer to Figure 16-12. What is the efficient scale of production?


A) This firm cannot produce efficiently.
B) 12 units
C) 22 units
D) 28 units

E) None of the above
F) C) and D)

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Figure 16-4 Figure 16-4   -Refer to Figure 16-4. Which of the following will occur in the long run in this industry? A)  Firms will exit this industry. B)  Firms will enter this industry. C)  This firm will continue to earn positive economic profits. D)  This firm will incur losses. -Refer to Figure 16-4. Which of the following will occur in the long run in this industry?


A) Firms will exit this industry.
B) Firms will enter this industry.
C) This firm will continue to earn positive economic profits.
D) This firm will incur losses.

E) None of the above
F) A) and D)

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. Which letter identifies the profit-maximizing level of output for this firm? -Refer to Figure 16-14. Which letter identifies the profit-maximizing level of output for this firm?

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If advertising decreases the elasticity of demand for specific brand names of hard liquor, we would expect firms to be able to charge a larger markup over marginal cost.

A) True
B) False

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