Question 1

The first phase in the technology cycle is involves incremental improvements until one company finds a major breakthrough.

Accepted Answer

A) True 
 B)False

Question 2

The Ajax Computer Company is spending heavily on R&D to develop new designs for wireless networks instead of trying to refine how well they make their current wireless network hardware components.Ajax is probably in the

Accepted Answer

A)   decline stage.
B)   era of incremental change.
C)   era of ferment.
D)   specific phase.E) None of the above
F) B) and D)

Question 3

A technology's S-curve of performance improvement is unrelated to its S-curve of diffusion.

Accepted Answer

A) True 
 B)False

Question 4

Product innovation can enable process innovation.

Accepted Answer

A) True 
 B)False

Question 5

A product design that is adopted by the majority of producers,typically creating a stable architecture on which the industry can focus its efforts is known as

Accepted Answer

A)   dominant design.
B)   design uniformity.
C)   standardization.
D)   product semblance.E) None of the above
F) B) and D)

Question 6

"Moore's Law" refers to the rapidly increasing density of transistors on integrated circuits that enabled microprocessor performance to increase dramatically.This increase in density is expected to always continue at the same rate.

Accepted Answer

A) True 
 B)False

Question 7

Briefly explain the different types of innovation.

Accepted Answer

Product innovations are embodied in the ...

Question 8

Managers can almost always use the S-curve model to effectively plan their technology investment decisions.

Accepted Answer

A) True 
 B)False

Question 9

A marketing research company has just informed Jane that she can be classified as an early adopter.Which of the following characteristics will Jane most likely have?

Accepted Answer

A)   She waits until uncertainty about a new product is resolved.
B)   She is well-integrated into her social system.
C)   She has a skeptical attitude about new ideas.
D)   She makes decisions based primarily on past experience.E) None of the above
F) C) and D)

Question 10

A firm can influence the shape of the S-curve by revamping the architecture design of the technology.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is most clearly an example of process innovation?

Accepted Answer

A)   A pizza chain is able to develop a method that enables pizzas to be baked in 10 minutes rather than the standard 20 minutes during the late 1980s.
B)   A potato chip company introduces a line of its potato chips with a new type of seasoning.
C)   A major motion picture studio releases a new 3D movie.
D)   A tire manufacturer develops a tire that re-inflates itself instantly when it is punctured.E) All of the above
F) C) and D)

Question 12

Once a dominant design of a new product is reached

Accepted Answer

A)   the product is no longer profitable.
B)   a new technology has already arrived.
C)   you have begun the fluid phase.
D)   companies focus on making the production more effective and efficient.E) B) and D)
F) B) and C)

Question 13

Which of the following describes the most typical evolution of technology's performance if it is plotted against effort and investment?

Accepted Answer

A)   Slow initial improvement, accelerated improvement, diminishing improvement
B)   Rapid initial improvement, slowed improvement, rapid improvement
C)   Slow initial improvement, diminishing improvement, accelerated improvement
D)   Rapid initial improvement, even faster improvement, diminishing improvementE) B) and D)
F) B) and C)

Question 14

During the late 1980s,a pizza chain was able to develop a pizza oven to bake pizzas in 10 minutes rather than the standard 20 minutes.This was most likely a(n) _____ innovation.

Accepted Answer

A)   competence-enhancing
B)   competence-destroying
C)   architectural
D)   radicalE) None of the above
F) A) and B)

Question 15

To develop the technology diffusion s- curve,you need to plot the cumulative number of adopters of the technology against time.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements is true regarding the different types of innovations?

Accepted Answer

A)   Process innovations are more visible than product innovations.
B)   A radical innovation may eventually become incremental.
C)   Component innovations have far-reaching and complex influences on competitors and users.
D)   A competence-destroying innovation is one that attacks the strengths of competitors.E) B) and D)
F) A) and D)

Question 17

Since product and process innovations often occur in tandem,which is most likely to occur first?

Accepted Answer

A)   New processes making new products possible
B)   New products which enable new processes
C)   They are both equally likely to be developed first
D)   Process and product innovations are independent of one another.E) All of the above
F) A) and B)

Question 18

Radical innovation entails changing the overall design of the system or the way that components interact with each other.

Accepted Answer

A) True 
 B)False

Question 19

The path a technology follows through time is termed its technology map.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements is true regarding technology diffusion?

Accepted Answer

A)   S-curves in technology diffusion are obtained by plotting performance against time.
B)   Information diffusion is slower than technology diffusion.
C)   A drop in prices can accelerate technology diffusion.
D)   Most of the knowledge about a technology is explicitly stated and transmitted.E) B) and C)
F) All of the above

Exam 3: Types and Patterns of Innovation

Which of the following statements is true regarding the different types of innovations?

Correct AnswerverifiedShow Answer

Radical innovation entails changing the overall design of the system or the way that components interact with each other.

Correct AnswerverifiedShow Answer

The Ajax Computer Company is spending heavily on R&D to develop new designs for wireless networks instead of trying to refine how well they make their current wireless network hardware components.Ajax is probably in the

Correct AnswerverifiedShow Answer

To develop the technology diffusion s- curve,you need to plot the cumulative number of adopters of the technology against time.

Correct AnswerverifiedShow Answer

Which of the following is most clearly an example of process innovation?

Correct AnswerverifiedShow Answer

The path a technology follows through time is termed its technology map.

Correct AnswerverifiedShow Answer

"Moore's Law" refers to the rapidly increasing density of transistors on integrated circuits that enabled microprocessor performance to increase dramatically.This increase in density is expected to always continue at the same rate.

Correct AnswerverifiedShow Answer

A technology's S-curve of performance improvement is unrelated to its S-curve of diffusion.

Correct AnswerverifiedShow Answer

A product design that is adopted by the majority of producers,typically creating a stable architecture on which the industry can focus its efforts is known as

Correct AnswerverifiedShow Answer

Which of the following statements is true regarding technology diffusion?

Correct AnswerverifiedShow Answer

Which of the following describes the most typical evolution of technology's performance if it is plotted against effort and investment?

Correct AnswerverifiedShow Answer

The first phase in the technology cycle is involves incremental improvements until one company finds a major breakthrough.

Correct AnswerverifiedShow Answer

Since product and process innovations often occur in tandem,which is most likely to occur first?

Correct AnswerverifiedShow Answer

Product innovation can enable process innovation.

Correct AnswerverifiedShow Answer

Managers can almost always use the S-curve model to effectively plan their technology investment decisions.

Correct AnswerverifiedShow Answer

A firm can influence the shape of the S-curve by revamping the architecture design of the technology.

Correct AnswerverifiedShow Answer

Briefly explain the different types of innovation.

Correct AnswerverifiedProduct innovations are embodied in the ...View AnswerShow Answer

A marketing research company has just informed Jane that she can be classified as an early adopter.Which of the following characteristics will Jane most likely have?

Correct AnswerverifiedShow Answer

Once a dominant design of a new product is reached

Correct AnswerverifiedShow Answer

During the late 1980s,a pizza chain was able to develop a pizza oven to bake pizzas in 10 minutes rather than the standard 20 minutes.This was most likely a(n) _____ innovation.

Correct AnswerverifiedShow Answer

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Product innovations are embodied in the ...
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