Question 1

Some companies hire competitive intelligence professionals to scan the external environment and provide data and research on relevant domestic and global trends.

Accepted Answer

A) True 
 B)False  True

Question 2

Differentiation,cost leadership,and focus are three of Porter's competitive strategies.

Accepted Answer

A) True 
 B)False

Question 3

Cost leadership firms are more likely to reward employee innovation than differentiation firms or focus firms.

Accepted Answer

A) True 
 B)False

Question 4

The dog,according to the BCG Matrix,is a poor performer.

Accepted Answer

A) True 
 B)False

Question 5

Semway,a regional bank,recently announced that it would soon begin offering financial planning services.This is an example of which of these?

Accepted Answer

A)  Related diversification
B)  Unrelated diversification
C)  Cross-functional diversification
D)  Product line diversification
E)  Industry diversificationF) D) and E)
G) A) and E)

Question 6

When Coca-Cola introduced Surge,a new citrus soft-drink,what type of strategy was being pursued?

Accepted Answer

A)  Functional-level strategy
B)  Multi-domestic strategy
C)  Corporate-level strategy
D)  Retrenchment strategy
E)  Business-level strategyF) A) and B)
G) A) and C)

Question 7

With a(n)____________________ strategy,the organization concentrates on a specific regional market or buyer group.

Accepted Answer

The answer of With a(n)____________________ strategy,the organization concentrates on a...

Question 8

List the three global corporate strategies.

Accepted Answer

Globalization strate...

Question 9

Sears' decision to sell off much of its financial services division is an example of a

Accepted Answer

A)  corporate-level strategy.
B)  business-level strategy.
C)  functional-level strategy.
D)  growth strategy.
E)  stability strategy.F) A) and B)
G) All of the above

Question 10

When AT&T decided to buy Media One,a cable company,it was pursuing a

Accepted Answer

A)  functional-level strategy.
B)  internal growth strategy.
C)  multi-domestic strategy.
D)  corporate-level strategy.
E)  business-level strategy.F) A) and E)
G) B) and E) D

Question 11

A(n)____________________ strategy seeks to achieve both global integration and national responsiveness.

Accepted Answer

The answer of A(n)____________________ strategy seeks to achieve both global...

Question 12

________-level strategy pertains to the major functional departments within the business unit.

Accepted Answer

A)  Operational
B)  Corporate
C)  National
D)  Business
E)  FunctionalF) C) and D)
G) A) and B)

Question 13

All of the following are Porter's competitive forces EXCEPT

Accepted Answer

A)  differentiation.
B)  bargaining power of buyers.
C)  bargaining power of suppliers.
D)  threat of substitute products.
E)  potential new entrants.F) A) and B)
G) D) and E)

Question 14

The star has a

Accepted Answer

A)  large market share in a rapidly growing industry.
B)  large market share in a slow growth industry.
C)  small market share in a rapidly growing industry.
D)  small share of a slow growth market.
E)  moderate market share in a slow growth industry.F) A) and D)
G) None of the above

Question 15

Janessa is the CEO of a privately-held software company.In defining corporate-level strategies,which of the following questions would she most likely be concerned with?

Accepted Answer

A)  How do we compete?
B)  What business are we in?
C)  How does marketing support the business?
D)  How can we maximize profits?
E)  How can we make manufacturing processes more efficient?F) B) and E)
G) B) and C)

Question 16

____ refers to the use of managerial tools to direct resources toward the achievement of strategic goals.

Accepted Answer

A)  Strategy formulation
B)  Strategy coordination
C)  Strategy execution
D)  Strategy control
E)  Strategy planningF) None of the above
G) C) and D)

Question 17

The export strategy treats the world as a single global market.

Accepted Answer

A) True 
 B)False

Question 18

The standardization of product design and advertising strategies throughout the world is called ____________________.

Accepted Answer

The answer of The standardization of product design and advertising...

Question 19

To remain competitive,companies should develop strategies that focus on core competencies,providing synergy,and creating value for:

Accepted Answer

A)  Customers
B)  Suppliers
C)  Stockholders
D)  Employees
E)  Board membersF) All of the above
G) B) and E)

Question 20

The three levels of strategy are business,corporate,and global.

Accepted Answer

A) True 
 B)False  False

Exam 8: Strategy Formulation and Execution

Some companies hire competitive intelligence professionals to scan the external environment and provide data and research on relevant domestic and global trends.

Correct AnswerverifiedTrue

Differentiation,cost leadership,and focus are three of Porter's competitive strategies.

Correct AnswerverifiedShow Answer

Cost leadership firms are more likely to reward employee innovation than differentiation firms or focus firms.

Correct AnswerverifiedShow Answer

The dog,according to the BCG Matrix,is a poor performer.

Correct AnswerverifiedShow Answer

Semway,a regional bank,recently announced that it would soon begin offering financial planning services.This is an example of which of these?

Correct AnswerverifiedShow Answer

When Coca-Cola introduced Surge,a new citrus soft-drink,what type of strategy was being pursued?

Correct AnswerverifiedShow Answer

With a(n)____________________ strategy,the organization concentrates on a specific regional market or buyer group.

Correct AnswerverifiedShow Answer

List the three global corporate strategies.

Correct AnswerverifiedGlobalization strate...View AnswerShow Answer

Sears' decision to sell off much of its financial services division is an example of a

Correct AnswerverifiedShow Answer

When AT&T decided to buy Media One,a cable company,it was pursuing a

Correct AnswerverifiedD

A(n)____________________ strategy seeks to achieve both global integration and national responsiveness.

Correct AnswerverifiedShow Answer

________-level strategy pertains to the major functional departments within the business unit.

Correct AnswerverifiedShow Answer

All of the following are Porter's competitive forces EXCEPT

Correct AnswerverifiedShow Answer

The star has a

Correct AnswerverifiedShow Answer

Janessa is the CEO of a privately-held software company.In defining corporate-level strategies,which of the following questions would she most likely be concerned with?

Correct AnswerverifiedShow Answer

____ refers to the use of managerial tools to direct resources toward the achievement of strategic goals.

Correct AnswerverifiedShow Answer

The export strategy treats the world as a single global market.

Correct AnswerverifiedShow Answer

The standardization of product design and advertising strategies throughout the world is called ____________________.

Correct AnswerverifiedShow Answer

To remain competitive,companies should develop strategies that focus on core competencies,providing synergy,and creating value for:

Correct AnswerverifiedShow Answer

The three levels of strategy are business,corporate,and global.

Correct AnswerverifiedFalse

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True

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Globalization strate...
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D

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