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To measure a Web site's performance, an entrepreneur must first set_______________for the site.

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benchmarks...

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Which organization sets the standards and rules for using markup languages for the Web?


A) ISO
B) IVO
C) W3C
D) WWW

E) A) and C)
F) B) and D)

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The Extensible Hypertext Markup Language (XHTML) is a reformulation of HTML into XML and is designed to reduce coding errors and omissions and improve Web document structure.

A) True
B) False

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True

Describe the relationships between the SGML, XML, HTML, and XHTML markup languages.

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SGML (Standard General Markup Language) ...

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Object-oriented technologies developed by Microsoft to compete with Sun Microsystems' Java programming language are:


A) ActiveY
B) ActiveX
C) ActiveZ
D) ActiveV

E) A) and D)
F) A) and C)

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Which of the following software is a text editor specifically designed for creating HTML/XHTML documents?


A) Notepad
B) HomeSite
C) FrontPage
D) Dreamweaver

E) A) and C)
F) C) and D)

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A performance-based goal for a Web site is a site:


A) test
B) benchmark
C) objective
D) measurement

E) B) and C)
F) A) and D)

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B

_______________technologies were developed by Microsoft to embed server-side controls in a Web page.

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ASP or Act...

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The multimedia software program originally developed to add animation to vector graphics but now also used to create complex, interactive Web pages is:


A) FrontPage
B) FreeHand
C) Fireworks
D) Flash

E) B) and D)
F) B) and C)

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_______________is an easy-to-use markup language that specifies the layout and formatting of a Web page.

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HTML or Hy...

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A programming language used to embed run-time instructions in a Web page is:


A) JScript
B) PHP
C) ASP
D) All of the above

E) C) and D)
F) A) and B)

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Web authoring software provides developers with a familiar "What You See Is What You Get" or WYSIWYG environment in which to create Web pages.

A) True
B) False

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XML tags for a given document are defined in the document's XML:


A) header
B) margins
C) footer
D) schema

E) B) and D)
F) A) and B)

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A popular Web authoring software package that may be a good choice for a small business because of its familiar WYSIWYG environment is:


A) Fireworks
B) Flash
C) FreeHand
D) FrontPage

E) A) and B)
F) None of the above

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Which of the following data is commonly recorded by a Web server when it records an event?


A) IP address of computer requesting services
B) date and time of the request
C) name of the individual requesting services
D) a and b

E) All of the above
F) A) and B)

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Customized_______________tags can be used to describe any type of data in a document transmitted over the Web.

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XML or Ext...

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The complex Web authoring software often used by Web development professionals is:


A) FreeHand
B) Notepad
C) Dreamweaver
D) Photoshop

E) A) and D)
F) A) and C)

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_______________is a scripting language developed independently of Sun Microsystems' Java; by Netscape Communications, for use with its Netscape browser.

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JavaScript

IVO is an international body of worldwide organizations that set standards for numerous industry and government products and services.

A) True
B) False

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Markup language tags are enclosed in square brackets, such as [body] and [/body].

A) True
B) False

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