FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 6: Automatic Information Processing

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

Multiple Choice

Review LaterAdd Note

Review Later

Which of the following about the adaptive unconscious is false?

A) The adaptive unconscious can be trained to perform routine mental activities.
B) The adaptive unconscious can help us avoid high-risk situations.
C) The adaptive unconscious assists the conscious mind.
D) The adaptive unconscious frees up mental resources so we can pay attention to other things.
E) The adaptive unconscious is a type of priming effect.

F) A) and D)
G) All of the above

Correct Answer

verified

Show Answer

Question 22

True/False

Review LaterAdd Note

Review Later

The contrast effect involves a shift away from a reference point.

A) True
B) False

Correct Answer

verified

Show Answer

Question 23

True/False

Review LaterAdd Note

The truth effect supports the contention that repetition of our brand messages is a good strategy.

Consider the statement, "After buying a $300 suit, a $30 tie seems cheap." What kind of effect does this statement illustrate? Explain your answer.

In the strawberry jam study related to thin slice theory discussed in your readings, which group had the most accurate product ratings?

Research shows people are more likely to impulse shop when they have a shopping list.

When are thin slice inferences most accurate? In other words, when should a person tmst their thin slice intuition?

involves making quick inferences or judgments based on quick first impressions.

The priming effect involves making quick inferences or judgments based on first impressions.

The mere exposure effect states that as familiarity increases, product claims seem more true.

Even though impulse purchases are made with little conscious thought, these purchases are usually made with intention.In other words, consumers know they will purchase some items impulsively.

Luke is rushing fraternities.As part of the process, he is invited to a fraternity party.He goes to the party with a few friends.After just 30 minutes at the party, he leaves.When questioned by his friends, Luke replies, "I just knew right away after meeting some the fraternity members that this fraternity isn't for me." This scenario illustrates:

The Implicit Association Test is often used to measure implicit attitudes related to stereotypes and prejudices.

Which of the following is not a familiarity effect?

Research shows that people are more likely to impulse shop:

The Implicit Association Test has shown that implicit attitudes and explicit attitudes are surprisingly consistent.

What is the implicit association test (IAT)?

Television can distort consumers' opinions via the priming effect, but knowing this potential effect can actually reduce these distortions.

Explain the statement, "Sometimes too much thinking can lead to bad decisions."

Define the placebo effect and provide an example of how this effect can work for a marketer.