Question 1

Research shows that people are more likely to impulse shop:

Accepted Answer

A)   when they make a shopping list
B)   when they are hungry
C)   when they are shopping for some specific item
D)   when they are pressed for time
E)   None of the above is correct.F) A) and B)
G) B) and D)

Question 2

The priming effect involves making quick inferences or judgments based on first impressions.

Accepted Answer

A) True 
 B)False

Question 3

Once a concept is activated in memory, it influences how a person thinks about subsequent concepts. This is the essence of thin slice theory.

Accepted Answer

A) True 
 B)False

Question 4

When are thin slice inferences most accurate? In other words, when should a person trust their thin slice intuition?

Accepted Answer

Easy, low risk decision can be made intu...

Question 5

_____ occurs when situations are linked to cognitive or motor processes, such that when a given situation occurs a specific cognitive or motor process also occurs.

Accepted Answer

A)   Mindset priming effect
B)   Distraction effect
C)   Procedural priming effect
D)   Assimilation effect
E)   Thin slice effectF) A) and B)
G) A) and C)

Question 6

Automatic mental processes that are run by our adaptive unconscious are developed via practice.

Accepted Answer

A) True 
 B)False

Question 7

The mindset priming effect and the procedural priming effect both can influence judgment.

Accepted Answer

A) True 
 B)False

Question 8

Define the placebo effect and provide an example of how this effect can work for a marketer.

Accepted Answer

A placebo effect occurs when expectation...

Question 9

According to the Freudian view, what is the role of the unconscious?

Accepted Answer

A)   The unconscious helps us perform routine mental activities.
B)   The unconscious allows us to form habits.
C)   The unconscious assists the conscious mind.
D)   The unconscious hides thoughts and ideas from us that cause mental illness.
E)   There is no unconscious, according to the Freudian view.F) B) and E)
G) B) and C)

Question 10

Due to thin slice theory, people often mimic or imitate other people during social interactions.

Accepted Answer

A) True 
 B)False

Question 11

The Implicit Association Test uses response latencies (measuring how fast people answer) to measure implicit attitudes.

Accepted Answer

A) True 
 B)False

Question 12

Research on distraction effects suggest it is very important to make a good first impression on a job interview.

Accepted Answer

A) True 
 B)False

Question 13

The truth effect supports the contention that repetition of our brand messages is a good strategy.

Accepted Answer

A) True 
 B)False

Question 14

Sometimes thinking less can lead to better decisions.

Accepted Answer

A) True 
 B)False

Question 15

A _____ occurs when expectations influence behavior without awareness and without intention. This type of effect can sometimes happen with medicines people take.

Accepted Answer

A)   contrast effect
B)   assimilation effect
C)   distraction effect
D)   thin slice theory effect
E)   placebo effectF) A) and D)
G) A) and E)

Question 16

The contrast effect involves a shift away from a reference point.

Accepted Answer

A) True 
 B)False

Question 17

Consumers often use memory automatically and/or unintentionally to make judgments without realizing that they are using memory. This is known as:

Accepted Answer

A)   implicit memory
B)   recognition
C)   cued recall
D)   unaided recall
E)   explicit memoryF) A) and C)
G) None of the above

Question 18

Use the graph below to explain the priming effect.

Accepted Answer

When the target of evaluation is ambiguo...

Question 19

Related to the mindset priming effect, a preference mindset leads consumers to buy and overlook the option of not buying.

Accepted Answer

A) True 
 B)False

Question 20

Research shows people are more likely to impulse shop when they have a shopping list.

Accepted Answer

A) True 
 B)False

Exam 10: Automatic Information Processing

Due to thin slice theory, people often mimic or imitate other people during social interactions.

Correct AnswerverifiedShow Answer

Related to the mindset priming effect, a preference mindset leads consumers to buy and overlook the option of not buying.

Correct AnswerverifiedShow Answer

Once a concept is activated in memory, it influences how a person thinks about subsequent concepts. This is the essence of thin slice theory.

Correct AnswerverifiedShow Answer

Define the placebo effect and provide an example of how this effect can work for a marketer.

Correct AnswerverifiedA placebo effect occurs when expectation...View AnswerShow Answer

Research shows that people are more likely to impulse shop:

Correct AnswerverifiedShow Answer

Research shows people are more likely to impulse shop when they have a shopping list.

Correct AnswerverifiedShow Answer

Consumers often use memory automatically and/or unintentionally to make judgments without realizing that they are using memory. This is known as:

Correct AnswerverifiedShow Answer

According to the Freudian view, what is the role of the unconscious?

Correct AnswerverifiedShow Answer

When are thin slice inferences most accurate? In other words, when should a person trust their thin slice intuition?

Correct AnswerverifiedEasy, low risk decision can be made intu...View AnswerShow Answer

Research on distraction effects suggest it is very important to make a good first impression on a job interview.

Correct AnswerverifiedShow Answer

The truth effect supports the contention that repetition of our brand messages is a good strategy.

Correct AnswerverifiedShow Answer

The contrast effect involves a shift away from a reference point.

Correct AnswerverifiedShow Answer

A _____ occurs when expectations influence behavior without awareness and without intention. This type of effect can sometimes happen with medicines people take.

Correct AnswerverifiedShow Answer

Use the graph below to explain the priming effect.

Correct AnswerverifiedWhen the target of evaluation is ambiguo...View AnswerShow Answer

The priming effect involves making quick inferences or judgments based on first impressions.

Correct AnswerverifiedShow Answer

Automatic mental processes that are run by our adaptive unconscious are developed via practice.

Correct AnswerverifiedShow Answer

_____ occurs when situations are linked to cognitive or motor processes, such that when a given situation occurs a specific cognitive or motor process also occurs.

Correct AnswerverifiedShow Answer

Sometimes thinking less can lead to better decisions.

Correct AnswerverifiedShow Answer

The Implicit Association Test uses response latencies (measuring how fast people answer) to measure implicit attitudes.

Correct AnswerverifiedShow Answer

The mindset priming effect and the procedural priming effect both can influence judgment.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A placebo effect occurs when expectation...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Easy, low risk decision can be made intu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
When the target of evaluation is ambiguo...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified