Question 1

Casca Paints Inc.,a manufacturer of paints and emulsions,owns a user-friendly website.The website allows customers to upload pictures of their house to help in selecting their color choices.Donnel Designs Inc.,an interior decoration firm,enters into a partnership with Casca Paints Inc.As a result,customers can now get a complete design solution for their houses.This is an example of a _____.

Accepted Answer

A)   straight rebuy
B)   golden handshake
C)   relationship commitment
D)   strategic allianceE) None of the above
F) A) and B)

Question 2

Typically,more people are involved in a single business purchase decision than in a consumer purchase decision.

Accepted Answer

A) True 
 B)False

Question 3

Leo buys 5 million sheets of paper from a vendor for his printing firm.He is satisfied with the product,and he orders the same quantity from the same vendor every week.This is most likely an example of a(n) _____.

Accepted Answer

A)   initial buy
B)   straight rebuy
C)   new buy
D)   modified rebuyE) B) and D)
F) B) and C)

Question 4

Discuss the significance of content marketing as a trend in B-to-B Internet Marketing.

Accepted Answer

Answers will vary.Content marketing is a...

Question 5

The attention that social media attracts,such as the number of followers or fans and which is generally used as the first step in the marketing funnel,and when social media is often paired with paid digital media like display advertising and text-based ads to increase its effectiveness,is often referred to as ___________.

Accepted Answer

A)   awareness
B)   conversion
C)   engagement
D)   optimizationE) A) and C)
F) A) and B)

Question 6

A _____ is used to manufacture other goods or services,to facilitate an organization's operations,or to resell to other customers.

Accepted Answer

A)   consumer product
B)   retail product
C)   business product
D)   convenience productE) A) and B)
F) B) and D)

Question 7

The supplies are the products which are used directly in manufacturing other products..

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is a difference between component parts and supplies?

Accepted Answer

A)   Component parts require extensive processing before they become part of another product,whereas supplies do not.
B)   Component parts are replaced items,whereas supplies are finished items.
C)   Component parts become part of a final product,whereas supplies do not.
D)   Component parts are inexpensive when compared to other business products,whereas supplies are expensive.E) A) and B)
F) C) and D)

Question 9

C-Through,an optics manufacturing company,wants to focus on relationship marketing.In this case,which of the following strategies is the best for C-Through to market its products?

Accepted Answer

A)   It can use social networking sites to advertise itself to businesses.
B)   It can market its products through dealers.
C)   It can set the price and other conditions of sale without negotiation.
D)   It can use accessory equipment and major equipment.It can enhance satisfactory services.E) C) and D)
F) A) and D)

Question 10

The important functions of providing credit,aggregating supplies from multiple sources,making deliveries,and processing returns often are all carried out by ___________.

Accepted Answer

A)   resellers
B)   distributors
C)   marketers
D)   businessmenE) A) and B)
F) B) and D)

Question 11

Original equipment manufacturers or OEMs include all individuals and organizations that buy business goods and incorporate them into the products they produce for eventual sale to other producers or to consumers.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is true of distribution structure?

Accepted Answer

A)   Consumer products pass through a system that includes several producers and one wholesaler.
B)   The use of direct channels has increased in the past decade with the introduction of various Internet buying and selling schemes.
C)   Channels of distribution for business marketing are typically longer.
D)   A manufacturer market is most common for indirect users in direct channel.E) All of the above
F) None of the above

Question 13

Which of the following is a similarity between raw materials and component parts?

Accepted Answer

A)   Both fail to retain their identity in final products.
B)   Both become part of a final product.
C)   Both are unprocessed extractive products.
D)   Both are more expensive than major equipment.E) A) and D)
F) B) and D)

Question 14

Federal,state,and local buying units account for the greatest volume of purchases of any customer category in the United States.

Accepted Answer

A) True 
 B)False

Question 15

In the context of business products,which of the following is a difference between major equipment and accessory equipment?

Accepted Answer

A)   Major equipment is often standardized,whereas accessory equipment is often custom designed for each customer.
B)   Major equipment is depreciated over time,whereas accessory equipment is charged as an expense in the year it is purchased.
C)   Major equipment has a short life,whereas accessory equipment has a long life.
D)   Major equipment is marketed more through advertising,whereas accessory equipment is marketed via personal selling.E) All of the above
F) A) and B)

Question 16

Which of the following statements is true of content marketing?

Accepted Answer

A)   It includes media such as videos,podcasts,webinars,and blog posts.
B)   It includes materials such as steel or lumber mills and food canners.
C)   It includes components such as spark plugs and electric motors.
D)   It includes equipment such as portable drills and microcomputers.E) B) and C)
F) All of the above

Question 17

Processed materials include capital goods such as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings.

Accepted Answer

A) True 
 B)False

Exam 7: Business Marketing

C-Through,an optics manufacturing company,wants to focus on relationship marketing.In this case,which of the following strategies is the best for C-Through to market its products?

Correct Answer
verified

Which of the following statements is true of content marketing?

Correct Answer
verified

Correct Answer
verified

Processed materials include capital goods such as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings.

Correct Answer
verified

A _____ is used to manufacture other goods or services,to facilitate an organization's operations,or to resell to other customers.

Correct Answer
verified

Which of the following is a difference between component parts and supplies?

Correct Answer
verified

Leo buys 5 million sheets of paper from a vendor for his printing firm.He is satisfied with the product,and he orders the same quantity from the same vendor every week.This is most likely an example of a(n) _____.

Correct Answer
verified

Discuss the significance of content marketing as a trend in B-to-B Internet Marketing.

Correct Answer
verified
Answers will vary.Content marketing is a...
View Answer

Original equipment manufacturers or OEMs include all individuals and organizations that buy business goods and incorporate them into the products they produce for eventual sale to other producers or to consumers.

Correct Answer
verified

The important functions of providing credit,aggregating supplies from multiple sources,making deliveries,and processing returns often are all carried out by ___________.

Correct Answer
verified

Federal,state,and local buying units account for the greatest volume of purchases of any customer category in the United States.

Correct Answer
verified

Correct Answer
verified

The supplies are the products which are used directly in manufacturing other products..

Correct Answer
verified

Which of the following is true of distribution structure?

Correct Answer
verified

In the context of business products,which of the following is a difference between major equipment and accessory equipment?

Correct Answer
verified

Typically,more people are involved in a single business purchase decision than in a consumer purchase decision.

Correct Answer
verified

Which of the following is a similarity between raw materials and component parts?

Correct Answer
verified

Exam 7: Business Marketing

C-Through,an optics manufacturing company,wants to focus on relationship marketing.In this case,which of the following strategies is the best for C-Through to market its products?

Correct AnswerverifiedShow Answer

Which of the following statements is true of content marketing?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Processed materials include capital goods such as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings.

Correct AnswerverifiedShow Answer

A _____ is used to manufacture other goods or services,to facilitate an organization's operations,or to resell to other customers.

Correct AnswerverifiedShow Answer

Which of the following is a difference between component parts and supplies?

Correct AnswerverifiedShow Answer

Leo buys 5 million sheets of paper from a vendor for his printing firm.He is satisfied with the product,and he orders the same quantity from the same vendor every week.This is most likely an example of a(n) _____.

Correct AnswerverifiedShow Answer

Discuss the significance of content marketing as a trend in B-to-B Internet Marketing.

Correct AnswerverifiedAnswers will vary.Content marketing is a...View AnswerShow Answer

Original equipment manufacturers or OEMs include all individuals and organizations that buy business goods and incorporate them into the products they produce for eventual sale to other producers or to consumers.

Correct AnswerverifiedShow Answer

The important functions of providing credit,aggregating supplies from multiple sources,making deliveries,and processing returns often are all carried out by ___________.

Correct AnswerverifiedShow Answer

Federal,state,and local buying units account for the greatest volume of purchases of any customer category in the United States.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The supplies are the products which are used directly in manufacturing other products..

Correct AnswerverifiedShow Answer

Which of the following is true of distribution structure?

Correct AnswerverifiedShow Answer

In the context of business products,which of the following is a difference between major equipment and accessory equipment?

Correct AnswerverifiedShow Answer

Typically,more people are involved in a single business purchase decision than in a consumer purchase decision.

Correct AnswerverifiedShow Answer

Which of the following is a similarity between raw materials and component parts?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary.Content marketing is a...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified