Question 1

Paulette goes to an appliance store to purchase a refrigerator.After comparing the technical features,prices,and durability of the various brands of refrigerators available,she purchases the cheapest and smallest in size.In this case,Paulette has purchased a _____.

Accepted Answer

A)   shopping product
B)   business product
C)   specialty product
D)   convenience productE) A) and D)
F) A) and C) A

Question 2

Identify which statement is true of specialty products.

Accepted Answer

A)   They are made directly available to a consumer through direct mail.
B)   They are relatively inexpensive and merit little shopping effort.
C)   They are easily substituted with other products.
D)   They are distributed to only a few outlets in a geographic area.E) B) and D)
F) B) and C) D

Question 3

Product line width refers to the number of product items in a product line.

Accepted Answer

A) True 
 B)False  False

Question 4

Ingredient branding occurs when two brands receiving equal treatment borrow from each other's brand equity.

Accepted Answer

A) True 
 B)False

Question 5

Differentiate between business and consumer products and discuss various types of consumer products.

Accepted Answer

Answers will vary.Products can be classi...

Question 6

A one-brand-name strategy should be adopted when the name cannot be pronounced in the local language,when the brand name is owned by someone else,or when the brand name has a negative or vulgar connotation in the local language.

Accepted Answer

A) True 
 B)False

Question 7

Product line depth refers to the number of:

Accepted Answer

A)   competitors present in the market for a particular product line.
B)   product lines that an organization offers.
C)   market segments a firm is willing to target or serve.
D)   product items in a product line.E) C) and D)
F) None of the above

Question 8

With homogeneous shopping products,consumers typically look for the lowest priced brand that has the desired features.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following refers to a type of package labeling that focuses primarily on a promotional theme or logo and consumer information is secondary?

Accepted Answer

A)   Persuasive labeling
B)   Informational labeling
C)   Packaged labeling
D)   GreenwashingE) A) and B)
F) A) and C)

Question 10

__________________ is the practice of modifying products so those that have already been sold become obsolete before they actually need replacement.

Accepted Answer

A)   Product modification
B)   Repositioning
C)   Product line extension
D)   Planned obsolescenceE) B) and C)
F) A) and D)

Question 11

Which statement indicates a key advantage of carrying private brands?

Accepted Answer

A)   A manufacturer can decide to drop a brand or a reseller at any time or even become a direct competitor to its dealers.
B)   Many manufacturers offer rapid delivery,enabling the dealer to carry less inventory.
C)   If a dealer happens to sell a manufacturer's brand of poor quality,the customer may simply switch brands and remain loyal to the dealer.
D)   Heavy advertising to the consumer by manufacturers helps develop strong consumer loyalties.E) C) and D)
F) A) and B)

Question 12

Packaging of any product is done for the sole purpose of promoting that product.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following describes product line depth?

Accepted Answer

A)   It is the number of product items in a product line.
B)   It is the number of product lines an organization offers.
C)   It refers to all products that an organization sells.
D)   It is a group of closely related product items.E) None of the above
F) B) and C)

Question 14

The elements of a brand that cannot be spoken are called ____________.

Accepted Answer

A)   a brand name
B)   a brand mark
C)   brand equity
D)   brand loyaltyE) C) and D)
F) A) and C)

Question 15

The key distinction between consumer products and business products is their intended use.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following correctly defines co-branding?

Accepted Answer

A)   Placing two or more brand names on a product or its package
B)   Marketing several different products under the same brand name
C)   A trademark for a service
D)   The exclusive right to use a brand or part of a brandE) A) and B)
F) A) and C)

Question 17

Captive brands allow the retailer to ask a price similar or equal to manufacturers' brands,and the retailer typically displays captive brands alongside mainstream products.

Accepted Answer

A) True 
 B)False

Question 18

Three Arrows Inc.is a company that manufactures paper bags from recycled paper.Its marketers receive complaints that the bags get wet easily and tear after a few weeks of use.The company decides to respond to their customers' complaints by using a thicker,waterproof paper.This is an example of _____.

Accepted Answer

A)   product placement
B)   functional modification
C)   planned obsolescence
D)   quality modificationE) All of the above
F) None of the above

Question 19

______________ is a specific type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

Accepted Answer

A)   Descriptive labeling
B)   Persuasive labeling
C)   Informational labeling
D)   Standardized labelingE) A) and B)
F) A) and C)

Question 20

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Accepted Answer

A) True 
 B)False

Exam 10: Product Concepts

Paulette goes to an appliance store to purchase a refrigerator.After comparing the technical features,prices,and durability of the various brands of refrigerators available,she purchases the cheapest and smallest in size.In this case,Paulette has purchased a _____.

Correct Answer
verified
A

Identify which statement is true of specialty products.

Correct Answer
verified
D

Product line width refers to the number of product items in a product line.

Correct Answer
verified
False

Ingredient branding occurs when two brands receiving equal treatment borrow from each other's brand equity.

Correct Answer
verified

Differentiate between business and consumer products and discuss various types of consumer products.

Correct Answer
verified
Answers will vary.Products can be classi...
View Answer

A one-brand-name strategy should be adopted when the name cannot be pronounced in the local language,when the brand name is owned by someone else,or when the brand name has a negative or vulgar connotation in the local language.

Correct Answer
verified

Product line depth refers to the number of:

Correct Answer
verified

With homogeneous shopping products,consumers typically look for the lowest priced brand that has the desired features.

Correct Answer
verified

Which of the following refers to a type of package labeling that focuses primarily on a promotional theme or logo and consumer information is secondary?

Correct Answer
verified

__________________ is the practice of modifying products so those that have already been sold become obsolete before they actually need replacement.

Correct Answer
verified

Which statement indicates a key advantage of carrying private brands?

Correct Answer
verified

Packaging of any product is done for the sole purpose of promoting that product.

Correct Answer
verified

Which of the following describes product line depth?

Correct Answer
verified

The elements of a brand that cannot be spoken are called ____________.

Correct Answer
verified

The key distinction between consumer products and business products is their intended use.

Correct Answer
verified

Which of the following correctly defines co-branding?

Correct Answer
verified

Captive brands allow the retailer to ask a price similar or equal to manufacturers' brands,and the retailer typically displays captive brands alongside mainstream products.

Correct Answer
verified

Correct Answer
verified

______________ is a specific type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

Correct Answer
verified

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Correct Answer
verified

Exam 10: Product Concepts

Paulette goes to an appliance store to purchase a refrigerator.After comparing the technical features,prices,and durability of the various brands of refrigerators available,she purchases the cheapest and smallest in size.In this case,Paulette has purchased a _____.

Correct AnswerverifiedA

Identify which statement is true of specialty products.

Correct AnswerverifiedD

Product line width refers to the number of product items in a product line.

Correct AnswerverifiedFalse

Ingredient branding occurs when two brands receiving equal treatment borrow from each other's brand equity.

Correct AnswerverifiedShow Answer

Differentiate between business and consumer products and discuss various types of consumer products.

Correct AnswerverifiedAnswers will vary.Products can be classi...View AnswerShow Answer

A one-brand-name strategy should be adopted when the name cannot be pronounced in the local language,when the brand name is owned by someone else,or when the brand name has a negative or vulgar connotation in the local language.

Correct AnswerverifiedShow Answer

Product line depth refers to the number of:

Correct AnswerverifiedShow Answer

With homogeneous shopping products,consumers typically look for the lowest priced brand that has the desired features.

Correct AnswerverifiedShow Answer

Which of the following refers to a type of package labeling that focuses primarily on a promotional theme or logo and consumer information is secondary?

Correct AnswerverifiedShow Answer

__________________ is the practice of modifying products so those that have already been sold become obsolete before they actually need replacement.

Correct AnswerverifiedShow Answer

Which statement indicates a key advantage of carrying private brands?

Correct AnswerverifiedShow Answer

Packaging of any product is done for the sole purpose of promoting that product.

Correct AnswerverifiedShow Answer

Which of the following describes product line depth?

Correct AnswerverifiedShow Answer

The elements of a brand that cannot be spoken are called ____________.

Correct AnswerverifiedShow Answer

The key distinction between consumer products and business products is their intended use.

Correct AnswerverifiedShow Answer

Which of the following correctly defines co-branding?

Correct AnswerverifiedShow Answer

Captive brands allow the retailer to ask a price similar or equal to manufacturers' brands,and the retailer typically displays captive brands alongside mainstream products.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

______________ is a specific type of package labeling designed to help consumers make proper product selections and lower their cognitive dissonance after the purchase.

Correct AnswerverifiedShow Answer

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Correct AnswerverifiedShow Answer

Correct Answer
verified
A

Correct Answer
verified
D

Correct Answer
verified
False

Correct Answer
verified

Correct Answer
verified
Answers will vary.Products can be classi...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified